We created BtB to be the agency we always wanted when we were on the client side. As a result, our approach to strategy, execution and billing reflects that focus. We immerse ourselves in your world, learn your language and understand your sales channels and markets. We develop a specialized, integrated plan. We execute with old-fashioned hard work and excellent creative thinking. Lastly, we mind the budget. We've been on the client side—we know budget surprises are unacceptable.